Visual Representation of Health Information: A Critique of the 2005 Food Pyramid
نویسندگان
چکیده
The purpose of this paper is to examine one the most significant and longest running social marketing campaigns in the United States: the campaign to educate people about nutritional information and recommended daily dietary guidelines. Since the late 1800s the various attempts to communicate this information to the public frequently made use of visual displays of the scientific data. We provide background information pertinent to the 2005 food pyramid and provide a detailed critique of the latest redesign of the food pyramid in 2005. We discuss the implications of the format used to communicate the information. The food pyramid is an excellent example of how the visualization of scientific information is used with the intent to educate and persuade the public. We argue that a visual display of such scientific information is crucial, however, the current pyramid falls short in its' intent to clearly communicating the messages that Americans need to understand and put to use in their daily lives. We look at the design of the pyramid including; the visual representations of food categories and statistical information, color coding, and the imagery used in the different pyramids. __________________________________________________________
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تاریخ انتشار 2011